Knowledge Themes
ABC Model of Attitude
Affective Component
Behavioral Component
Cognitive Component
Cognitive Dissonance Theory
Social Learning Theory
Elaboration Likelihood Model
Persuasion and Influence
Attitude-Behavior Consistency
Functions of Attitude
Theory of Planned Behavior
Prejudice and Discrimination
Social Cognition
Heider's Balance Theory
Classical and Operant Conditioning
Structural Subtopics
- Tripartite model and ABC components of attitude
- Classical and operant conditioning in attitude formation
- Social learning and modeling through agents of socialization
- Cognitive dissonance theory and its role in attitude change
- Elaboration Likelihood Model of persuasion
- Heuristic-Systematic model of information processing
- Functional theory of attitudes and its utilitarian role
- Self-perception theory and internal attitude adjustment
- Influence of implicit versus explicit attitudes on behavior
- Moral and political attitudes in the context of civil services
- Impact of social influence and peer pressure on attitude change
- Balance theory and cognitive consistency
- Persuasion techniques and credibility of the source
- Role of direct experience versus mediated information in attitude strength
Study Material
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